When it comes to developing and optimizing our companies, the buzzwords “lean management” and “digital transformation” have been dominating the scene for years or – in the case of “lean” – for decades. Digitalization offers great opportunities, especially in terms of top-line growth. While new markets open up and new business areas are created, others disappear. Entire industries are revolutionized. It is therefore vital to address these issues, evaluate the opportunities and risks and then move forward with confidence.